Cookie Notice

1. Overview

We use only a few clearly defined storage technologies on Mein Objekt pages. Technically necessary storage is used only to remember your choice in the consent banner. Analytics tracking with Google Tag Manager and Google Analytics 4 is activated only after your explicit consent.

Without your consent, no analytics tags are loaded and no optional analytics cookies are set.

2. Technically necessary storage

Consent choice: If you accept or decline in the cookie banner, we store that decision so the banner does not reappear on every page view.

Storage locations used: Your choice is stored in localStorage and additionally in a first-party cookie named meinobjekt_cookie_consent.

Purpose: Providing the consent function, documenting your choice on the device, and controlling whether analytics technologies may be loaded.

3. Optional analytics after consent

After your consent, we load Google Tag Manager with container ID GTM-KBHVGZX2. Google Analytics 4 is loaded through it with measurement ID G-85JJNKHZM4.

These analytics technologies help us understand which pages are visited, which buttons are used, and at which points interested visitors enter the contact or booking flow.

Without consent, this part remains fully disabled. That means Google Tag Manager is not loaded and no analytics events are sent to Google Analytics.

4. Which data is collected after consent?

If you allow analytics, our integrated tracking logic processes the following types of information in particular:

Page views: Page path, page title, and referrer in the event meinobjekt_page_view.

CTA clicks: Clicks on key buttons, including details such as button name, page position, and funnel step, for example in the event cta_click.

Lead and booking events: Events such as generate_lead, booking_progress, and booking_complete, where they are triggered in the relevant flow.

Further details on Google Analytics data processing, possible recipients, and international data transfers are described in our Privacy Policy.

5. Legal bases

Technically necessary storage: Where this is required to provide the consent function you explicitly requested, it is based on Section 25(2) No. 2 TDDDG.

Optional analytics technologies: Storing or reading information on your device takes place only after your consent under Section 25(1) TDDDG. The subsequent processing of personal data for analytics purposes is based on Art. 6(1)(a) GDPR.

6. Consent and withdrawal

You can change your selection at any time with effect for the future. To do so, use the Cookie settings button shown at the bottom edge of the page after your first choice.

If you withdraw previously granted consent, analytics will be disabled for future page views. In addition, our website attempts to delete commonly used Google Analytics cookies such as _ga, _gid, _gat, or _gcl*, where they are present on your device.

7. Storage duration

The cookie meinobjekt_cookie_consent is stored for up to 12 months unless you delete it earlier. The related information in localStorage remains stored until you delete it in your browser or change your selection on the website.

The storage duration of additional analytics cookies depends on the Google services used in each case and may change as part of their technical configuration.

8. Browser settings

You can delete or block cookies and other local storage in your browser at any time. Please note that this may also remove your saved consent selection, which can cause the cookie banner to appear again.

9. Contact

If you have questions about cookie use, contact us at:
meik@homo-ludens.gmbh